RÉSUMÉ — Tyler Chance, Vice President of Product at Hearst Magazines

VP, Product

Oversaw product team structure and strategy across three org restructures, leading teams at both horizontal (discipline) and vertical (vertical) levels.

• ▸2025–now: VP, Site Experience — leading teams across all Hearst Magazines brands for SEO, audience development, content experience and navigation/wayfinding.
• ▸Launched AI-powered article summarization and text-to-speech across the Hearst Magazines portfolio.
• ▸Building an agentic workflow on top of our internal design system so product and editorial teams can spin up branded pages and features without a front-end hand-off.
• ▸Coded an internal analytics dashboard that pulls from the GitHub, Looker and our internal APIs to tie feature launches to audience impact — so we can see which shipped work actually moved the numbers.
• ▸2023–2025: VP, Enthusiast & Wellness — ran product for the E&W brand vertical. Launched a new Masterclass template, new paywall experiences, and the platform features powering Oprah's Favorite Things.
• ▸2021–2023: VP, Core — ran the Core disciplinary track with Directors and PMs across Content (replatformed the front-end for all Hearst US Magazines sites), Storytelling, CMS (new platform initiative), Search (replatformed to in-house Elasticsearch), and Video (relaunched in-house player).

Product Director

Ran the full product lifecycle for WSJ's suite of editorial tools and underlying services — strategy, discovery, ownership, and stakeholder relations across the newsroom and parent companies.

• ▸Led discovery, development and global launch of a new content planning and workflow platform — first sprint to MVP in 4 months, global launch by year-end, unifying workflows previously split across several apps.
• ▸Served as WSJ product stakeholder for consumer search — coordinating Dow Jones data teams, newsroom stakeholders, structured-data enhancements, related-article recommendations, and business requirements during a back-end service migration.
• ▸Shepherded new additions to the WSJ corpus for search, including interactive graphics and user-focused features like searching on a story's print headline.
• ▸Partnered with Amazon to bring a WSJ internal tool to the public for the 2020 Election — used custom taxonomies and NLP to turn millions of transcripts into a searchable database.
• ▸Wrote business-logic requirements for internal tools sitting behind Elasticsearch APIs; built Kibana dashboards; stood up new ways of measuring internal processes.
• ▸Product Owner for WSJ Newsletters; shepherded the portfolio through a vendor migration.
• ▸Recruited and helped establish the first Program Management function for internal editorial publishing systems.
• ▸Kicked off a design system to standardize UX and speed up tool construction across every team.

Product Manager

First-ever PM for internal editorial tools at WSJ and Dow Jones — working across three legacy engineering teams to rebuild and roll out tools and features in partnership with WSJ consumer product.

• ▸Reinvented and rolled out tools for multimedia search, image cropping, charting across all platforms, live coverage, and content planning.
• ▸Ran the Journal's partnership with the Guardian's Mobile Innovation Lab on live-coverage features.
• ▸Speaker — SRCCON 2017: "Sure, You're Making Tools, But Do People Use Them?" — on building empathy between newsroom product teams and their users.

Art Director

Page design and illustration commissioning for print sections. Built an editorial tool in HTML/CSS/JS with a custom API.

• ▸Served on the prizes committee; built and compiled submission series.
• ▸Designed entry and e-book for 2015 Pulitzer Prize winner in Investigative Reporting, "Medicare Unmasked."

Designer

Designed A1/News sections for 13 newspapers; built HTML/CSS/JS apps for iPad-only features for the Indianapolis Star.

• ▸Built web tools in HTML/CSS/JS/PHP to scrape APIs and generate URLs for Adobe Digital Publishing Suite.
• ▸Animated front pages and infographics with After Effects.
• ▸Designed, developed and served as webmaster for the Society of News Design's 2013 conference.

Professor

Teaching: Computer Methods in Journalism; Reporting, Writing & Editing I & II.

Copy Editor / Designer

Edited copy and laid out daily editions (Local, Wires, A1).

• ▸Trained staff on SEO practices.
• ▸Helped assemble social media strategy across Facebook and Twitter.
• ▸Posting content to the web daily.